So I don’t usually post blogger business on this page because most of my readers are not bloggers, they are regular readers who I love. But having been a contributor on Latina Bloggers Connect where I did post Blogger Tech and Tips, I feel when an article that is just so ridiculously wrong is posted and seen as an “expert” view, there just has to be someone to shut them up. That someone is me.
I hate sending clicks to this thing but hey, maybe businesses will realize she needs to change her practices too, so here we go.
According to MommyPerks, products and small businesses and brands should get dofollow links from bloggers who they send product to or pay. THIS IS WRONG. There is not even a grey area about it. If you are paid in any way, even in product, the link MUST get a nofollow tag. Google is so serious about this, they gave themselves the ol’ Google Slap for doing that exact practice. Still don’t believe me? Just ask J.C. Penney.
While Google understands that the internet is a business, it frowns upon buying links in exchange of rank and SEO juice. If a company is seeking some SEO links, there is a proper way to do it. They can create their own blog or tumblr (which is still a dofollow site) and build their links by guest posting or even better, working on their own SEO from the inside. When you ask (or are pitched) about a review product or pay for a sponsored post, the purpose should be to get exposure to your product and get honest and genuine experiences from bloggers with a loyal following. NOT to violate Google’s ToS.
Rank is a way for brands to know you are reputable and consistent. Google has a formula that we may never crack (but here are some helpful tips and some explanation), and yes, it is ever changing, but as blogger we need to be aware of the rules and follow them to the best of our abilities. Not just for our own sites, but for those we work with.
(PS- I will be speaking on Page Rank and NoFollow and DoFollow at The Niche Mommy Conference…hope to see you there!)