When David O. Russell, Jennifer Lawrence and Bradley Cooper first announced their newest cinematic adventure together (their third!), JOY, people were left scratching their heads. Why? Because the film is a (possibly very loose) biopic on Joy Mangano, the badass woman who revolutionized how you clean your floors/ the inventor of the Miracle Mop. Many made jokes. Many scoffed. But not us. We were on board. We knew there would be magic in that tale. The new trailer proves it.
So who exactly is Joy? While we’re not quite sure yet how autobiographical Russell’s film gets (it looks loosely based), in real life, she’s a fascinating lady. She’s always been an inventor; when she was working at a veterinarian hospital, she invented a florescent flea collar that Hartz brought to the market. After graduating from school in 1978, she was a waitress, airline reservation manager and single mom to three kids.
In 1990 (the same year Lawrence was born), when she was 34 (Lawrence is 24 – [sarcasm] grab those pitchforks), there came a turning point for her – the invention of the Miracle Mop.
According to Wikipedia,
“With her own savings and investments from family and friends, she made a prototype and manufactured 100 units. After selling the mop at trade shows and in local stores on Long Island, she sold 1,000 units on consignment to QVC. It sold modestly at first, but once QVC allowed Mangano to go on-air to sell it herself, she sold 18,000 mops in 20 minutes.”
She also invented something that’s probably hanging in your closets right now – the Huggable Hanger. She now appears regularly on HSN, and is considered to be the network’s most successful purveyor.
Though Russell seems like he’s continuing to mimeograph Scorsese with the inclusion of The Rolling Stones’ “You Can’t Always Get What You Want” in this trailer, it helps to set a mood. And that mood is a kick-ass one. We think this is gonna mop up some awards this Oscar season.
JOY opens on December 25.